Brand & Strategy

De Gruyter has a long-established reputation for excellence and is known as a forward-looking publisher and trusted partner of scholars around the world. The De Gruyter brand, defined by a common vision, mission, values and strategy, will help us to focus on challenges and opportunities in the future.

BRAND ARCHITECTURE

De Gruyter – and the excellent publishing program we stand for – is the core of our brand brand architecture. De Gruyter is also an umbrella brand for endorsed and independent publishing brands: De Gruyter Mouton, De Gruyter Oldenbourg, De Gruyter Akademie Forschung, De Gruyter Saur, Birkhäuser, Deutscher Kunstverlag (DKV), Jovis Verlag and Ubiquity, as well as service provider Sciendo are all part of De Gruyter.

OUR VISION

 

Our vision, (“We want to know!”) represents our key characteristics.

We are driven by curiosity – the desire to know and understand – and personal interest in the topics and people who contribute to scholarship and research. We learn from each other, with each other, and we never stop learning. We are excited by new ideas and engage with them with enthusiasm and competence, even if they are ahead of their time. We seek, and help develop, knowledge.

 

 

OUR MISSION

 

Our mission summarizes how we work and describes our objectives in a general manner.

 

We are the trusted partner of scholars regardless of discipline, background or origin and support them in their endeavor to give their best to the world.

We create new opportunities to promote, disseminate and protect knowledge. We do this not only as a service provider, but also as a partner and a promoter of discovery.

We connect researchers with scientific knowledge, nurture interdisciplinary exchange and thus contribute to wider conversations and progress in society.

 

 

OUR VALUES

 

The values that we share determine how we interact with each other, with our partners and any other stakeholder group.

 

Partnership
We believe in fairness, trust and equality – and base our relationships with authors and partners on these principles – exactly the way we interact with each other at De Gruyter.

 

Openness
Openness, mutual respect and esteem shape the way we think and act. We see diversity as an essential component of a vibrant company culture.

 

Courage
It takes courage and ambition to innovate. We focus on the future and embark on new paths with curiosity and confidence.

 

Competence
Attention to detail and expectations of high quality are part of our heritage. Every one of us uses his or her expertise to contribute to our collective success.

 

 

OUR VALUE PROPOSITION

 

Our value proposition statement sums up the benefits that De Gruyter delivers to our core customers.

 

Your research. Our expertise. Entrust your work to a forward-looking publishing house steeped in tradition. With editorial guidance and scholarly expertise, we provide a speedy but rigorous publication process and a global reach.

 

Our Corporate Strategy

Our company goal is to maintain independence through profit, growth and sustainable development. Our three strategic pillars – author focus, digital transformation and people and sustainability – spell out how we will achieve this goal.

 

Author Focus:
De Gruyter fosters relationships within knowledge communities globally by providing a quality digital publishing experience. We support our authors, validate their work and improve impact, visibility and discoverability through continuous innovation.

  • Improve author experience
  • Diversify and internationalize author base
  • Develop open access business

 

Digital Transformation:
De Gruyter creates outstanding digital experiences for specialist knowledge communities. We empower each other to use innovation, collaboration and data to provide excellent user-focused products and services, which in turn increases our profitability.

  • Increase efficiency
  • Develop new products
  • Use data for improved decision-making

 

People + Sustainability:
De Gruyter develops a culture centered on people that contributes to the sustainable development of the publishing house and society at large. We protect the planet and promote social progress by acting responsibly and ethically.

  • Protect the environment
  • Focus on social relationships
  • Develop sustainability governance